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If managing a team, planning business strategies, and being creative every day appeals to you, a career in marketing management can be an interesting and rewarding choice in this program you’ll learn to use the latest tools and develop skills in promotion, advertising, event planning, public relations, customer relationship strategies, sales. Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios. They are the foundation of managerial marketing and the marketing plan typically devotes a section to each of these ps origins during the 1940s.
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